Online privacy and confidentiality draw significant attention these days, especially when it pertains to children. All Web site operators must be aware of the COPPA – Children’s Online Privacy Protection Act, to obtain parental consent in connection with the collection of personal information from children under 13 years old.
Another practice raising privacy concerns is so called “ advergaming”, the provision of marketing-driven interactive games. The purpose of such games is data collection, like user name, mailing address, sex, age, etc.